Out nowJeremy Jacquet, Ronald Araujo and Trey Nyoni star in LFC x New Era headwear campaign

Featuring more than 50 new options, the latest LFC x New Era range brings together some of the brand's most recognisable silhouettes with a variety of designs inspired by the Reds.

The collection includes signature New Era styles such as the 9FORTY League cap and 9FIFTY snapback, alongside the unstructured 9TWENTY and 9SEVENTY stretch-snap.

Fans can also choose from a selection of trucker caps, bucket hats and wool beanies, with different styles and designs offering options for every season.

Jacquet, Araujo and Nyoni showcase a selection of pieces from across the range in the accompanying campaign, highlighting the different ways the collection can be worn both on matchdays and as part of an everyday look.

The latest collection builds on LFC's long-standing collaboration with New Era, combining the club's identity with the headwear brand's signature styles.

Supporters can shop the full collection on LFC's new global ecommerce platform, the latest step in the club's wider digital transformation, via the LFC Store app and in official LFC stores.

The redesigned LFC online store has been built to make it easier for supporters around the world to discover and shop official club merchandise, with a refreshed look and feel, and a faster, more personalised shopping experience across mobile and desktop.

The new platform offers enhanced personalisation and curated product recommendations, improved performance and load times, and a more streamlined checkout experience.

Season ticket holders, and All Red Full, Light and Junior members will receive a 10 per cent discount.

Worldwide shipping is available via UPS. Spend over £85 to get free delivery in the UK.

When shopping online using PayPal, the club’s preferred digital payment method, supporters can shop now and pay later (learn more here).