Reds support new Standard Chartered HIV campaign
Ahead of World AIDS Day on December 1, Liverpool FC's main sponsor Standard Chartered has today launched its 'Positive Living Around the World' campaign – which aims to promote education and reduce stigma around HIV and AIDS.
The programme wants people to educate themselves about HIV and AIDS and reinforces the message that everyone – regardless of their HIV status – is entitled to a positive and healthy life.
To show the club’s support for this campaign, manager Jürgen Klopp and Reds stars Emre Can, Philippe Coutinho and Jordon Ibe recently performed an ‘Around the World’ – a football trick that perfectly mimics the shape of the World AIDS Day ribbon.
Click play above to watch their attempts now.
Think you could do better? Want to win a signed Liverpool shirt? Then film yourself attempting an ‘Around the World’ and upload the video to our Facebook page using the hashtag #PositiveLivingSC to enter the competition. Terms and conditions apply.
HIV – the facts. Remove the stigma
HIV can be prevented through education, and people already living with HIV can now control the virus with effective treatment to enjoy full and healthy lives.
Despite that, there is still a long way to go to change people’s attitudes. Until these change, the number of infections will not change either.
- More than 37 million people worldwide are living with HIV
- Only 32 per cent of all children living with HIV are accessing treatment
- Stigma and discrimination are among the foremost barriers to HIV prevention, treatment, care and support
- The removal of stigma and discrimination of people living with HIV is critical in the fight against HIV and AIDS
To learn more about Standard Chartered’s ‘Positive Living’ programme, please click here.