GalleryPhotos: Behind the scenes of LFC Retail's new Christmas advert
By Liverpool FC
The uplifting campaign is set to All I Need by acclaimed artist and Liverpool fan Loyle Carner, as Gerrard features with son Lio and a range of other famous faces throughout.
It aims to highlight the joy of sharing festive routines, from the opening of Christmas Eve boxes, preparing food with family, getting ready for a night out and heading to Anfield.
See our exclusive behind-the-scenes gallery from the filming below.

By Liverpool FC
Latest news
ClubFaye Kirby's surprise visit highlights Nasrin's inspiring Pathway to Works journey
ClubLFC Retail proudly supports 2026 Liverpool FC Legends game
On saleBook now: Hospitality packages for remaining Anfield fixtures
Play nowLFC Legends quiz: Answer 10 questions on Reds returning to Anfield
FeatureRoss Young's story: Liverpool obsession, combining his passions and a 'surreal' visit