ClubLiverpool FC and 1PointFive announce pioneering product collaboration for fans

Each product will have its carbon footprint addressed by removing an equivalent amount of carbon (CO2) through 1PointFive's Direct Air Capture technology.

Post-production, LFC will calculate the total emissions from manufacturing, up to the point of distribution to a club site (further transport from the LFC site after sale is excluded), and purchase the relevant quantity of carbon dioxide removal (CDR) credits from 1PointFive to remove the CO2 from the air and store it deep underground.

The collaboration marks a significant step in LFC's work to reduce its environmental impact through The Red Way, the club's award-winning sustainability initiative. The agreement is also a mark of Direct Air Capture's versatility to provide a carbon-removal solution that can be tailored to address an organisation's specific goals by addressing product-level emissions.

LFC joins a list of major global corporations – including Microsoft, Amazon, Airbus and others – that are already committed to purchasing CDR credits from 1PointFive.

Ben Latty, chief commercial officer at LFC, said: "Sustainability is at the heart of everything we do at the club. Through The Red Way, we are dedicated to reducing our carbon footprint and driving positive change for our people, planet and communities.

"Joining forces with 1PointFive allows us to explore innovative carbon-removal technologies, sharing knowledge, expertise and helping to advance our journey to halve all of our operational emissions by 2030 and achieve net zero by 2040."

Michael Avery, president and general manager of 1PointFive, added: "Our organisations have a shared mission of sustainability and by working together we can provide a model for how to use Direct Air Capture to address product emissions and empower consumers to make more carbon-conscious choices.

"Direct Air Capture is a solution that can help LFC achieve its goals in a measurable, transparent and durable way."

The collaboration will be officially launched at CERAWeek in Texas – a globally recognised energy conference.

Fans will learn more about the upcoming products when they are unveiled in the coming months.