VideoWatch Virgil van Dijk and Curtis Jones compete for the 'Best Santa' title
Watch Virgil van Dijk and Curtis Jones battle it out for 'Best Santa' honours to celebrate Christmas early with the help of official club partner VistaPrint.
The Liverpool duo gifted personalised presents to their teammates at the AXA Training Centre well ahead of the festive season, dishing out a wide range of unique T-shirts, water bottles, blankets and more.
View how the squad reacted in the entertaining video below.
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Watch on YouTubeThrough MyLFC, supporters also have the chance to win a gift box of items that feature in the video, along with the opportunity to watch Jürgen Klopp's team train. Terms and conditions apply.
The 'Best Santa' challenge captures the joy personalised gifts can bring and is part of a continuation of the partnership between VistaPrint and LFC, which aims to empower local small businesses by projecting them on the global football stage.
VistaPrint's existing partnership with the club includes the Small Business of the Match initiative, where small business owners from across the UK have the opportunity to market their brand via pitchside advertising during matches at Anfield.
Antoine Thieser, brand strategy director at VistaPrint, said: "Liverpool Football Club is an important partner for us and helps us to support small businesses across the UK.
"We always enjoy working with the players and we know the huge importance that the club holds with the local community. Our 2023 Christmas campaign is a light-hearted take on personalised gifts, which we hope will inspire football fans to get ready for the festive season in advance with these fun and creative custom products."
Ben Latty, commercial director at LFC, added: "It is fantastic to see VistaPrint's Christmas campaign come to life. I'm immensely proud of the work that Liverpool FC and VistaPrint do together to put a spotlight on small businesses throughout the season, and I look forward to continuing championing them further into the New Year.
"This important work aligns closely with The Red Way, our club-wide sustainability programme, which is a commitment to build a better future for our people, our planet and our communities."
This article has been automatically translated and, while all reasonable efforts have been made to ensure accuracy, some errors in translation are possible. Please refer to the original English-language version of the article for the official version.