ClubWaste-free Reds: LFC and SC Johnson team up for UK Recycling Week

Aligning to this year’s UK Recycling Week theme of ‘Let’s Get Real’, the activities challenged perceptions and myths around recycling to improve recycling behaviours with the future generations of this city.

The day was run by LFC Foundation and Ocean Generation’s ‘Ocean Academy’. To find out more, watch the video below.

This educational event, named ‘Waste-free Reds’, was part of the SC Johnson ‘Goals for Change’ purpose-based partnership; a joint effort between the club and partner to help drive change and improve recycling habits of football fans across the UK and the world.

‘Waste-free Reds’ focused around helping the next generation learn and develop sustainable habits in their daily lives, focusing on reducing, reusing and recycling waste.

Other recent activity with SC Johnson includes a ‘Don’t Lose your Bottle’ campaign during World Earth Month (April 2022) and LFC Foundation’s ‘Big Red Summer’ during which children were provided refillable bottles and encouraged to reduce single-use plastic.

Joining in on the sessions were former LFC players David James and Glen Johnson, along with four Academy players, who each talked about the importance of making small changes in daily life for a more sustainable future.

Matt Parish, CEO of LFC Foundation said: “SC Johnson’s drive for a better world fits perfectly with us because our core values are so similar.

“Education and social action are two of our core components and young people are the future. We found that the two things that come out quite often when we ask them what matters are their communities and the environment.”

Alongside this event, a recent study by SC Johnson found that children are influential voices at home when it comes to a family’s sustainability practices, including recycling.

• More than half of UK children (54 per cent) aged 4-16 are actively being more sustainable at home
• 64 per cent of British parents said their children influence their own sustainable habits

Other findings from the survey revealed that of parents with one or more child aged 4-16:

• 63 per cent actively learn new things from their children
• More than a third (39 per cent) said their children asked them to do more at home to be sustainable
• 55 per cent of children regularly ask their parents about sustainability and protecting the environment
• Two out of three parents now recycle more than they did before having children