Out nowShop LFC Retail's new Essentials range

The collection is a host of fashion pieces for men, women and kids in a selection of wearable colours, featuring a simple Liver bird logo on the chest.

Create an everyday lifestyle look to wear at home or on the go.

For men, there are tees, polos, hoodies, sweaters and joggers that can build a full outfit or be worn separately. Womenswear also includes comfortable tees, sweaters and hoodies.

Don't miss out on the matching 'dad and lad' pieces for men and boys.

And complete the look – whether you're travelling or heading to the gym – with our new range of bags.

Shop the collection in full here.