ClubLiverpool FC brings Anfield experience to New York in technology first

Published 7th March 2022

Thanks to the power of innovative technology, stateside Reds can immerse themselves in the world-famous Anfield matchday experience from downtown New York.

A free two-day event in the Big Apple will see Liverpool FC harness the power of digital mapping to bring a truly unique virtual experience to supporters in the city, emulating what it's like to be a part of the special Anfield atmosphere.

From Saturday March 19 to Sunday March 20 at Lightbox, 248 West 37th Street, fans will be transported to the iconic stadium in fewer than 60 seconds, through the use of dynamic 360-degree light mapping, innovative multi-room digital staging, immersive video technology and programmable lighting – recreating the journey as it would be on matchday.

They'll also get the chance to see what's happening around Liverpool city centre, travel to Anfield and take in some of the sights and sounds around the ground; or walk around the exterior of the stadium and visit statues of the club's greats, including Bob Paisley, or see the instantly recognisable Shankly Gates.

Plus, there's the chance to discover what it feels like to walk down the players' tunnel and touch the legendary 'This is Anfield' sign. 

Fans will finish off their journey with an 'awe-inspiring view from the famous Kop', where they will join in the singing and chanting alongside 54,000 fans on the screen.

From today, supporters can book their free one-hour slot to visit The Anfield Experience on a first come, first served basis for Saturday March 19 from 10am to 6pm and Sunday March 20 from 2pm to 6pm. Register for The Anfield Experience here.

Published 7th March 2022