Retail'LFC x LeBron: Chapter 2' collection out now
From Los Angeles to Liverpool, two icons collide once more for ‘LFC x LeBron: Chapter 2’.
The latest transatlantic collaboration between the most iconic basketball player in the world and a global powerhouse in football has launched today.
Building on the energy of last year’s capsule collection, Chapter 2 mixes classic basketball looks with the latest football fits in a fresh black, blue and gold colour palette.
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It features a black short-sleeve stadium jersey, basketball jersey and shorts, football jacket and T-shirts. Gold detailing calls out ‘You’ll Never Walk Alone’ for LFC and LeBron’s motto, ‘Strive for Greatness’.
There is one pair of trainers in the collection. The LFC x LeBron Nike NXXT Gen Amplified have an Akron-inspired sole, an ode to LeBron’s roots, and AirZoom cushioning.
New campaign imagery is led by LeBron, who last weekend became the first NBA player to reach 40,000 regular-season points, and several Liverpool players, including Alisson Becker, Andy Robertson, Missy Bo Kearns, Taylor Hinds and men’s captain Virgil van Dijk.
LeBron and Van Dijk are front and centre for this campaign, which from this weekend will be promoted outside the Kop, as well as Niketown London and in Los Angeles and New York City.
And speaking about the new collection, the Liverpool skipper said: “It’s great to have worked together alongside LeBron to launch this collaboration. I’m excited for everyone to see what we’ve created.”
Hinds added: “It’s another great collaboration between LFC and LBJ. It’s a nice mix of basketball and football fits.”
LFC x LeBron Chapter 2 is available now at our online store, on the LFC Store app and at the following official stores: Anfield, Liverpool One, Swords Pavilion and Ilac Shopping Centre.