NewsLFC welcomes Orion Innovation as its official digital transformation partner

Through this exclusive deal, Orion Innovation will partner with LFC as it continues to innovate digitally and further connect its global fan base to the club.

LFC will leverage Orion’s two decades of deep experience transforming the business operations of some of the biggest sports leagues and teams across the UK, Europe, the USA, and Asia Pacific.

Speaking about the new partnership, LFC’s senior vice-president for digital, Drew Crisp, said: “We’re super-excited to be working together with Orion Innovation in the digital space, which is so important to us and our supporters.

“As a club we have an aggressive plan to continue on our digital transformation journey to elevate our fan experience. Orion will be a great long-term partner in our ever-evolving and progressing digital journey.”

Billy Hogan, CEO of LFC, added: “It’s fantastic to welcome Orion to the LFC partner family. We see strong synergies and cultural fit between our two brands, with similar core values, ambition, and the desire to be the best in class digitally.”

Through its Sports Innovation Lab, Orion has developed leading solutions for the sports industry, including a platform for sports operations, enhanced fan experience, and gameday management.

Raj Patil, CEO of Orion, said: “We’re thrilled to join the Liverpool Football Club family and drive digital innovation for one of the world’s most popular sports teams. We are confident that our collaboration will elevate the club’s fan experience and operations to even greater heights. This is because we pride ourselves on inspiring and accelerating digital innovation through long-term trusted partnerships with our clients.

“We’re also very excited about the impact LFC’s global platform will have on our brand.”

Satish Kumar, global head of sports and entertainment for Orion, added: “We welcome LFC to Orion’s Sports Innovation Lab and look forward to this partnership fuelling innovation for the sports industry. As a leader in stadium technology, we are thrilled to bring our expertise to Liverpool Football Club, one of the most iconic football clubs in the world.”

To celebrate the launch of the partnership, Orion Innovation is offering an incredible VIP experience to two lucky fans** including being able to attend open training at the AXA Training Centre and go on the Anfield Stadium Tour as well as receive £200 to spend at the LFC club store.

**This competition is available to fans in the UK only. For more details and to enter, go here.