ClubLFC supports city's Pride celebrations with a host of activity

Published 30th June 2022

Liverpool Football Club will proudly lend its support to the city's Pride celebrations throughout July, in support of the LGBT+ community.

The club’s iconic Liver bird crest will be displayed in full Progress Pride colours across its digital platforms for the whole month, and a new and extended LFC Pride range is also available for Reds to show their colours.

The series of activities, which aim to show support and help raise awareness of the issues affecting the community, are part of the club’s ongoing Red Together campaign, LFC’s commitment to equality, diversity and inclusion. 

LFC staff and supporters will take part and stand side by side in solidarity together at LCR Pride Foundation’s ‘March with Pride’, which will take place on Saturday July 30 starting at 12pm BST from St George’s Plateau. 

The 2022-23 theme is ‘Come Together’ and has been chosen to represent not only the city region’s LGBT+ community returning to in-person events and much-needed connection to each other, but the need to come together as one united community, now more than ever. 

This is the first in-person Pride in Liverpool March since 2019, with the club having taken part in the charity’s flagship event in a virtual capacity for the past two years. 

LFC Foundation will be hosting its biggest ever Pride football tournament at Anfield Sports and Community Centre on Saturday July 23. The tournament, which will include both a fun and competitive element, will consist of 20 five-a-side teams with some of the club’s key stakeholders set to take part, including LFC’s Kop Outs and Mersey Marauders.

This year there will also be an LBGT+-themed quiz and artwork station that teams can participate in to express their creative flair as well as a fun social event afterwards to celebrate together. 

The new and extended LFC Pride range features nine different items available for fans to purchase, including three new T-shirts, hoodies and a Pride flag. Proceeds raised from the collection will be donated to an LGBT+ inclusion charity that the club is working with as part of its Red Together campaign. Shop the collection here.

Rishi Jain, senior manager ED&I at Liverpool FC, said: “Liverpool Football Club has been involved in the city’s Pride celebrations for 10 years and we are proud to have been the first football club to join the Pride march back in 2012.

“It’s important that we continue to come together, demonstrate our support and help to raise awareness of the many issues that the LGBT+ community continues to face. 

“Our support plays an important part of our Red Together work, which details our commitment to equality, diversity and inclusion as we strive to ensure LFC is a place where everyone can be themselves and feel welcome.”

To find out more about Red Together - LFC’s commitment to equality, diversity and inclusion - please visit www.liverpoolfc.com/redtogether.

Published 30th June 2022