LFC recognised for its community, commercial and sustainability work

NewsLFC recognised for its community, commercial and sustainability work



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Liverpool FC has received three nominations in the prestigious Sports Business Awards, recognising the club’s work in the community, sustainability and commercial sectors.

The annual ceremony, which will be held on November 18, rewards the achievements made by the teams behind the scenes – those that facilitate sporting excellence and endeavours.

The first nomination is for the club’s official charity, LFC Foundation, which has been shortlisted for Best Sports Community Scheme.

LFC Foundation has been delivering life-changing opportunities for young people and their families for 20 years, and supported more than 83,000 people in the last year alone.

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Judges will assess the Foundation’s understanding of local communities and the positive impacts it makes.

The Reds are also up for Sponsorship or Partnership of the Year, thanks to their ongoing partnership with NIVEA MEN.

Last month, Liverpool FC and NIVEA MEN extended their long-standing relationship for a further three years.

Together they have created the heartfelt and engaging content series Dear Liverpool FC, which highlights the importance of reaching out and caring for others by providing Reds supporters with the opportunity to nominate someone they feel deserves the chance of winning a personalised, memorable experience.

The content series has been incredibly successful with 28 million views and 2.3 million meaningful engagements achieved, becoming parent company Beiersdorf’s most-watched video content of all time.

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And finally, LFC has been shortlisted for the Sustainability in Sports Award, as a result of the club’s Red Way initiative – its approach to creating a better future for our communities and our planet.

The Red Way was only launched last year but has already enjoyed success, with LFC topping the 2021 Sport Positive Environmental Sustainability League and recognised as the greenest club in the Premier League.

LFC scored 23 points out of a maximum of 24, showing its holistic commitment to environmental sustainability through every part of the organisation.

The Sports Business Awards judges include five-time Olympic champion Sir Steve Redgrave and Philip Bernie, head of BBC TV Sport.



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