NewsLFC most-watched Premier League team in 2024-25 and tops 200m social media followers

Independent data released recently by Nielsen revealed the Reds reached a cumulative TV audience of 133.8 million viewers, more than any other club in the division, across their first nine Premier League matches of the season from August to October 2024.

LFC claimed top spot in the Central and South America, Europe and MENA regions.

This growth in broadcast audiences is a continuation of last season, when Liverpool were officially the most-watched team globally in the Premier League, with a cumulative audience of 471 million for all 38 top-flight games.

Meanwhile, latest figures from Blinkfire show LFC has also surpassed 200 million global social media followers across its men’s and women’s channels on X, Facebook, Instagram, TikTok, YouTube, WhatsApp, Snapchat, Threads, LinkedIn, Sina Weibo, Bilibili, Douyin and LINE.

This is thanks to content such as the Christmas Day video with Reds superfan Isaac Kearney, which has now been viewed more than 140 million times across the globe and attracted more than 14 million social media engagements.

Liverpool FC was the most-engaged club in the Premier League last season, registering more than 1.5 billion fan engagements, and also the most-viewed on social media, with 11.9 billion views.

The club also celebrated reaching 10 million subscribers on YouTube, becoming the first Premier League team to reach this milestone and joining an elite group of YouTube creators with a Diamond Play Button.