ClubLFC Foundation logo to be proudly displayed on shirts for all European games

The logo will feature on the back of the players’ jerseys for every European game this season, beginning with the 2023-24 third kit, which will be worn for the first time at Raiffeisen Arena and can be purchased at our online store and the LFC Store app.

LFC Foundation, the club’s official charity, will replace ‘Side by Side’, which has appeared on the shirt for European fixtures for the past two seasons.

This new opportunity will help to raise awareness of LFC Foundation while focusing on its international work as well as its work in the UK.

Supporters can also add the LFC Foundation logo to the back of their shirts both in-store and online for just £5. Proceeds will go towards supporting and developing the charity’s work internationally and enable the Foundation to support even more young people both in the UK and beyond.

LFC Foundation supported more than 120,000 participants across the Liverpool City Region last season while also working globally in Dublin, Thailand, Tanzania, Senegal and New York.

One of the Foundation’s key partnerships for international work is ‘Right To Play’, which currently delivers programmes in Thailand and Senegal, supporting 3,000 children in Thailand alone through play-based learning programmes over the last three years.

Matt Parish, chief executive of LFC Foundation, said: “The Foundation’s aim is to support young people and families both home and away and we run multiple programmes across the Liverpool City Region and also across the world.

“This is a fantastic opportunity for us to showcase our work and also raise funds through the sale of the logos to help support even more young people this season.”