AnnouncementLFC celebrates landmark new partnership with Tommy Hilfiger – a first in world football

Liverpool FC is thrilled to announce a new global partnership with American fashion brand TOMMY HILFIGER, bringing together two cultural icons to present a style vision for the next era of the game.

The first-of-its-kind partnership will see the curated TOMMY HILFIGER style expressed across LFC, with the brand's modern American classics worn across campaigns and select matchdays.

Spanning the men's and women's squads and key backroom staff, the collaboration will play out across key moments of the season, from matchday entrances to global campaigns.

A series of seasonal campaigns, exclusive capsules and cultural moments bring New York prep heritage together with the spirit of Anfield. Men's first-team players including captain Virgil van Dijk, Dominik Szoboszlai, Florian Wirtz, Conor Bradley and Hugo Ekitike, as well as LFC Women players Gemma Bonner and Leanne Kiernan, bring the announcement to life - a modern expression of style, confidence and individuality.

"It's great to see our LFC club partnership with Tommy Hilfiger go live," said Van Dijk. "We as players are excited to see the collaboration come to life, bringing together fashion, culture and heritage."

Ongoing narratives throughout the season will unfold on football's biggest stages, bringing fans closer to the people and personalities that define the club. This will include specially curated TOMMY HILFIGER collections, such as the brand's seasonal wardrobe of iconic essentials, timeless denim, the 'New York' dress casual collection, refined accessories and footwear, and co-branded club capsules.

Ben Latty, chief commercial officer at LFC, said: "Tommy Hilfiger is a truly iconic name in global fashion, and we're absolutely delighted to partner with them as they venture into the world of club football for the first time.

"With a long-standing connection to innovative style and a deep-rooted sense of community, this partnership is a natural fit. This unique collaboration allows us to explore a different side of matchday and the moments around it, while giving supporters another connection point to the people who represent this great club."

Tommy Hilfiger said: "For my entire career I've been inspired by sports icons, stories and uniforms. I am drawn to teams with deep fan heritage and value-driven storytelling, and Liverpool Football Club has an unmatched history shaped by its people - their belief, resilience and pride.

"I'm excited to work with the players and club staff who inspire a global fan base to dream through their uncompromising pursuit of greatness."

In a statement of shared legacy and ambition, the partnership was announced with the largest Tommy flag ever produced, unfurled across the hallowed Anfield turf showcasing the co-branded logo.

The fabric - which measured 101 x 65.59m - has been donated by TOMMY HILFIGER to the Silly Goose Foundation, founded by Reagan, an LFC Foundation participant and lifelong Reds fan.

Reagan, who was born with Down syndrome, inspires people via her passion for textiles, art and design, frequently sewing LFC-themed pieces that are auctioned for charity. You can view a special club-produced film celebrating Reagan here.

The brand's debut partnership in club football builds on decades of fashion-inspired storytelling, marking a defining moment that breaks conventions and sets a new standard for sports partnerships.