ClubLFC to celebrate Red Together at Anfield this weekend

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Liverpool FC will celebrate Red Together at this weekend’s game against West Ham United, highlighting its dedication to equality, diversity and inclusion.

Red Together is LFC’s ongoing commitment to creating a club where everyone feels welcome, represented and valued – on the pitch, in the stands and across the wider community.

Saturday’s dedicated Red Together fixture shines a light on the work taking place throughout the season to champion equality, diversity and inclusion.

The match will also celebrate the club’s new ‘Signs of Unity’ campaign with long-standing partner Carlsberg, which will see supporters invited to take part in singing and signing You’ll Never Walk Alone with a special British Sign Language rendition of the iconic anthem ahead of kick-off.

The campaign, developed in collaboration with the British Deaf Association, forms part of LFC’s wider Red Together strategy. Find out more about the campaign ahead of the game here.

Rishi Jain, director of impact at LFC, said: “We are excited to celebrate Red Together through our dedicated matchday, something we look forward to each season. It’s a fantastic opportunity to showcase our commitment to ensuring that everyone feels welcome at Liverpool Football Club.

“We are extremely proud of the progress we continue to make in further embedding equality, diversity and inclusion into everything we do, and this weekend’s game gives us a special opportunity to celebrate our ongoing commitment to Red Together alongside our supporters.”

Check out some of this season’s Red Together highlights so far below.

Pride in Liverpool

In July, LFC joined the Liverpool Pride march as the city came together to celebrate its LGBT+ community. Colleagues, supporters, family members and fan groups marched side by side, continuing a tradition that began in 2012 when the club became the first Premier League side to take part in a UK Pride march.

In addition to the march, throughout the summer the club hosted a range of activities designed to bring colleagues, supporters and local communities together. One highlight was LFC Foundation’s annual Pride badge competition, which received more than 250 entries from young fans.

And to help mark LGBT+ History Month Liverpool FC proudly supported the launch of Premier League ‘With Pride’, a new initiative bringing together the ongoing LGBT+ work the league and clubs carry out across the year to help deliver long-term change.

It was an opportunity to highlight and celebrate the LGBT+ community in football, showcasing the work undertaken to make the game more inclusive.

New LGBT+ inclusion education resources have been launched this month for children and young people taking part in LFC Foundation community programmes – including Premier League Primary Stars, Premier League Kicks and Premier League Inspires.

The resources are designed to develop practical skills and spark meaningful conversation on topics – including respectful language and how to support the LGBT+ community by being a good ally.

Black History Month

In October, the club marked Black History Month by bringing together Reds past and present, as Liverpool FC’s first Black player, Howard Gayle, spent the day with Curtis Jones.

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The pair met at the AXA Training Centre, where Gayle watched the men’s team train and was greeted by captain Virgil van Dijk and head coach Arne Slot, as well as Alexander Isak, Joe Gomez, Alisson Becker and Jeremie Frimpong.

Throughout the day, Gayle opened up about how he suffered constant racism growing up in Liverpool and how he was determined to represent his community on the world stage.

He said: “I was someone of strong character, I had a strong family and they made me realise what I was doing mattered, and how I was breaking down barriers for the next Black person to enter Liverpool’s team.”

A mural in his honour is proudly displayed in the city’s Toxteth area, serving as a lasting tribute to the trailblazer who paved the way for future generations of Black players to wear a Liverpool shirt.

Speaking to Gayle beside the mural, Jones – who also comes from the Toxteth area – discussed the importance of owning your own identity.

“The biggest thing that I always say is never be ashamed of your skin,” he said. “Whether you’re Black, white, Asian, anything it is, be proud and go and be the best you can be.”

Alongside this, Red Together and LFC Foundation delivered a programme of activity throughout the month, including school sessions led by local Black historians and inclusive football tournaments.

International Day of Persons with Disabilities

To mark International Day of Persons with Disabilities in December, the club celebrated talented artist Reagan.

Reagan has been a much-loved attendee to sessions laid on by LFC Foundation for more than a decade, as well as a besotted Reds supporter since childhood.

Another passion for Reagan, who was born with Down syndrome, is art and design, and she regularly deploys her sewing skills for LFC-themed creations that raise money for charity.

As part of two years of work towards earning a GCSE in textiles, she established her own studio in Birkenhead that has now become an open space for anyone with special educational needs or experiencing social isolation.

And at her Silly Goose Foundation base, Reagan was stunned to welcome a new visitor: Liverpool goalkeeper Alisson.

Reagan then enjoyed unforgettable experiences at Anfield and the AXA Training Centre, where she met Slot and the rest of the team, including her favourite player Conor Bradley.

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Interfaith events

Creating spaces for connection across faiths remains a key part of Red Together’s work.

Over the past season, Anfield has hosted Diwali and Chanukah celebrations alongside the club’s annual Ramadan iftar gatherings.

These events bring people together to share traditions, learn from one another and explore the role football can play in building understanding and belonging across communities.

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