NewsLFC and VistaPrint celebrate designers in unique collaboration
Liverpool FC and VistaPrint joined forces to celebrate artists through the club's matchday graphics during the 2022-23 season.
In a unique collaboration that saw designers provided with an incredible platform to showcase their talents, LFC and official partner VistaPrint commissioned 10 stunning pieces of pre-match content that captured the essence of the team and each specific game.
Katie Eldred, VistaPrint UK country manager, said: "Following the VistaPrint mission to make the small feel big, we wanted to bring designers into the spotlight and give their work more visibility through the club's social media channels."
Dave Williams, art director of the project, added: "It was fantastic to collaborate with VistaPrint and LFC throughout the 2022-23 campaign, contributing illustrations to narrate the story of the season.
"Leveraging the creative expertise of 10 diverse artists, we guaranteed that each piece was distinctive, and by blending creativity with our passion for LFC, we created a remarkably effective series that deeply connected with the club's global fanbase. The result was a truly unique approach to pre-match content, captivating audiences with its fresh and artistic perspective."
See the artwork in our gallery below.
