ClubLFC and The Red Way support UN's Global Goals Week

The Red Way
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Liverpool FC and The Red Way are backing the United Nations' Global Goals Week to highlight the urgent need to eradicate poverty and protect the planet from climate change.

The club will join the annual week of action, awareness and accountability for the UN's Sustainable Development Goals (SDGs), which are now at the crucial halfway point.

The Red Way, which is LFC's ongoing commitment to creating a better future for its people, planet and communities, is aligned to 14 of the 17 UN SDGs, also known as the Global Goals.

The SDGs are a collection of targets agreed on by world leaders in 2015 which aim to eradicate poverty, protect the planet from climate change and ensure prosperity for all by 2030.

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LFC is aware of its responsibility as a global football club to help inspire and encourage positive changes in behaviour, and since The Red Way was launched back in 2021, it has been embedded into all aspects of the club's work and decision-making under its three key pillars: people, planet and communities.

In the coming months, the club is set to announce another series of ambitious targets for The Red Way and subsequent 14 SDGs that will continue its ambitious work in this area with the support of its staff, fans, communities and partners.

This will build on The Red Way's successes to date – some of which include topping the Sport Positive League in 2022 as the most environmentally sustainable Premier League football club and being the first Premier League club to achieve ISO 20121 certification, as well as winning several awards for the club's environmental, social and governance performance.

Throughout Global Goals Week, in collaboration with Project Everyone – a UN global partner for SDGs advocacy and outreach – and more than 150 other partners, LFC is hoping to bring attention to the urgency needed to make an impact with only seven years remaining until the 2030 deadline. You can find out more here.

Due to the impact of the COVID-19 pandemic, campaigners estimate that only 15 per cent of the SDGs are on track to meet the fast-approaching deadline but are optimistic that there is still time to achieve them.

Rishi Jain, director of impact at Liverpool FC, said: "As a club, we are committed to minimising our impact on the environment and are working hard to leave a legacy to be proud of – which is why the Global Goals form such an essential part of our sustainability strategy.

"We recognise that we are now at the critical halfway point and that there is still much work to do to come together to achieve the greatest comeback ever."

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