CommunityLFC and Joie celebrate World Children's Day 2021

The Reds’ official charity and Joie have tasked local children from 13 schools in the city with redesigning Joie’s perimeter board at the men’s fixture against Newcastle United on December 16 and LFC Women’s match versus Charlton Athletic on December 19.

Focusing on LFC and Joie’s shared value of family, each of the designs must celebrate togetherness and what family means to them. The lucky winner will win tickets to both fixtures for a photograph and a meet and greet with Mighty Red.

Official Junior Members are also being given the chance to report on the Reds’ Premier League clash with Arsenal, which takes place on World Children’s Day on November 20.

The club is asking Junior Members, aged between five and 12, to write a match report on how well they think the team played, their favourite player, or how they would have told the team to play if they were Jürgen Klopp.

One lucky winner will be selected and win a pair of tickets to the Reds’ game against Aston Villa on December 11, and their match report will be published on Liverpoolfc.com.

Joie has also donated 40 strollers to the local community via LFC Foundation community hubs, after reaching out to the club to understand more around how they can help families in need in the Liverpool area.

LFC Women players Meikayla Moore, Jade Bailey, Leanne Kiernan and Ceri Holland met with representatives from three community groups that support families and single parents – Brunswick Youth and Community Centre, Northwood Community Centre, and Anfield Sports and Community Centre – to present the strollers.

World Children’s Day was first established in 1954 as Universal Children’s Day and is celebrated on November 20 each year to promote international togetherness, awareness among children worldwide, and improving children’s welfare.

Matt Parish, chief executive of LFC Foundation, said: “As a club, our strong family values are deep-rooted in our traditions – values which are just as strongly shared by our partner Joie. This is why we have come together to celebrate World Children’s Day and support children and families in our local community.

“It is vitally important that we play our role to raise awareness of children’s rights and support where we can to help improve their lives and the world they live in.”

David Welsh, managing director of Joie, said: “Children are at the heart and soul of everything we do at Joie, so we are delighted that they are being given this opportunity to get creative as well as think about the importance of family and what it means to them.

“It was our absolute pleasure to donate the strollers and it is our deepest hope that they make it possible for families to be able to get out and about, enjoying some quality time together.”