AnnouncementLFC and adidas start 10-year partnership and reveal new home and away kits
Liverpool FC legends past and present have come together to celebrate the launch of the Reds' eagerly anticipated new home and away kits, designed by new club partner adidas.
The reuniting of Liverpool FC and adidas, two global sporting icons, was confirmed back in March, and now supporters get to officially see and purchase the new kits for the first time.
Current players – including Virgil van Dijk, Mohamed Salah, Curtis Jones and Ceri Holland – are joined in an Alice in Wonderland-inspired launch video, alongside club greats such as Sir Kenny Dalglish, Ian Rush, John Barnes, Robbie Fowler and Jamie Carragher.
You can watch the exclusive dreamlike video below.
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Watch on YouTubeThe home and away kits are available to purchase today on LFC's official online store, the LFC Store app for delivery and in official LFC stores (UK and internationally).
This is the third time LFC has worn the three stripes during its illustrious history – first from 1985 to 1996 and again from 2006 to 2012. Each period delivered its own defining moments, including three top-flight titles and three FA Cup wins, accompanied by memorable adidas kits.
The latest designs combine adidas' cutting-edge performance technology with a deep respect for LFC's heritage, reimagining what it means to wear the Liver bird. Both jerseys will be available in a short-sleeve and long-sleeve version, giving fans more choice than ever before.
The home shirt features a clean all-red colourway, with crisp white adidas three stripes down the sleeves and a modern crew neck collar.
Meanwhile, the away strip is a nod to classic LFC away shirts, featuring an off-white base with bold black and red detailing. The Liver bird is framed within a shield, a design inspired by the shape of Anfield's Main Stand from 1906.
On the reverse of both jerseys, the 97 emblem encased by the eternal flames sits proudly at the nape of the neck.
If supporters would like to honour Diogo Jota by having 'Diogo J. 20' printed on the back of their shirts in official club stores or via our official online store, as well as adidas' in-store locations or online store (where regionally offered), all profits will go to LFC Foundation, the club's official charity. The Foundation has committed to creating a grassroots football programme in Diogo's name.
Ben Latty, chief commercial officer at LFC, said: "This is more than just the launch of a new kit – it marks the beginning of a 10-year relationship for LFC and adidas. Since announcing the partnership in March, there's been a huge sense of anticipation and excitement. This first collection sets the tone for seasons to come."
Sam Handy, GM at adidas football, said: "The return of adidas to Liverpool FC is a momentous occasion for us. Seeing our iconic three stripes adorning Liverpool FC kits again is something we're incredibly proud of.
"The home jersey is a true representation of the Liverpool DNA – classy and understated – while the away jersey pays homage to the club's rich history. I speak on behalf of everyone at adidas when I say this is just the start of an incredible journey and we're extremely excited for what's to come."
The men's team will debut the new home kit for the pre-season double-header at Anfield against Athletic Club on Monday and the new away kit in the FA Community Shield with Crystal Palace on August 10.
Liverpool FC Women will wear the away kit for the first time in their pre-season trip to Aston Villa on August 9 and the home strip the following weekend when Durham visit the AXA Melwood Training Centre.