NewsAvailable now: LFC Heroes Club, a first in digital collectibles

Published 30th March 2022

Liverpool FC has entered the world of digital collectible art as its very first official NFT collection, the LFC Heroes Club, goes on sale.

A fun and innovative way to celebrate being a Reds fan, the collection features illustrations of 24 LFC men’s team players, bringing their individual and superhero characteristics to life. 

Dedicated to making NFTs accessible to its entire fanbase, the club has created two categories of digital collectibles - a set of 24 unique ‘Legendary’ 1 of 1 NFTs, and a series of generative ‘Hero Edition’ NFTs that combine multiple player illustrations to produce a unique digital collectible for each fan. 

The ‘Legendary’ and ‘Hero Edition’ digital collectibles will be available to purchase during a three-day sale that ends at 2pm BST on Friday April 1. All NFTs will be revealed to fans on April 2.

Welcome to the LFC Heroes Club

Explained: What are NFTs?

Within the sale window, the ‘Legendary’ 1 of 1 NFTs, which consist of 24 legendary heroes, will be made available to purchase through a live auction. 

Supporters who purchase an NFT will get to join the LFC Heroes Club, an online community where fans can connect and engage with like-minded people and enjoy access to a range of ongoing benefits. 

The club would like to make it clear to supporters that its NFTs are digital collectible works of art and should not be considered investments. 

LFC is committed to having a positive impact on the environment as part of its dedicated sustainability initiative, The Red Way. Therefore, the three-day sale will run and be managed on an energy-efficient blockchain.

Alongside generating new and innovative opportunities for supporters to connect with their footballing heroes on the pitch, Liverpool FC is also committed to supporting its official charity, LFC Foundation, and recognising some of the outstanding work carried out by heroes off the pitch, day in and day out. 

Half of LFC's proceeds from the ‘Legendary’ 1 of 1 auction will go to supporting LFC Foundation to deliver life-changing charitable and community projects, with an additional 10 per cent from LFC’s limited edition ‘Hero’ sale and 10 per cent of all future resale royalties also going to LFC Foundation. 

LFC Foundation is also creating its own LFC Foundation Heroes NFTs to celebrate outstanding staff members, whose contributions to the club’s charity have made a significant difference in the community.  

Each Foundation hero has their own superpower, such as leadership, resilience, and empathy that they use continuously to help create life-changing opportunities for young people and families in underserved communities across the Liverpool City Region.  

Funds raised from the LFC Heroes Club NFT drop will continue to support the valuable work of LFC Foundation, including its education and employability programmes, inclusion and special educational needs and disability support. 

Legal information for UK buyers:

LFC Heroes Club NFTs do not represent value or contractual rights. The content associated with Heroes Club NFTs is governed by the End User Licence Agreement (EULA) available at https://metaverse.sothebys.com/lfc/listing-terms. The owner (including any beneficial owner) of the NFT agrees and acknowledges to be bound by the terms of the EULA. Heroes Club NFTs have been issued as collectible items and not as an investment. However, we remind you that: a) the value of Heroes Club NFTs can go up or down; (b) Heroes Club NFTs are currently not regulated investments under the Financial Services and Markets Act 2000; and (c) that tax may be payable on any profits made on the sale of Heroes Club NFTs.

The decision to purchase Heroes Club NFTs requires careful consideration. You should spend only what you can afford and always seek independent advice if you are in doubt. You should not purchase any Heroes Club NFTs if you do not fully understand the nature of your purchase and the risks involved.

Published 30th March 2022