This collection redefines the world of luxury sports apparel, offering a fresh perspective on what it means to represent LFC.

The FIRMA line brings together contemporary design with a bold emblem that defines LFC.

Designed to appeal to those who want their love for the club to reflect both style and aspirations, the collection crafted pieces that balance refinement and authenticity.

Each item is a testament to the club’s legacy, elevated by a modern aesthetic.

This year’s creative direction focuses on embossed lettering and high-contrast visuals, offering a striking backdrop that highlights the FIRMA branding. These design elements bring texture and depth, allowing the collection to stand out while staying true to the core LFC identity.

Fronting the campaign is Eric Roberts, an LFC supporter and digital content creator, whose passion for the club is showcased throughout the campaign. As a key figure in the campaign, Eric brings an authentic connection to the fan community while representing the aspirational direction of FIRMA.

The Liverpool FC FIRMA collection is available at store.liverpoolfc.com, by downloading the official LFC Store app, or visit our in-store locations.