As Liverpool's excellent start to the season captivates supporters on home soil, an all-new immersive Reds experience is capturing the imagination further afield.
LFC World will bring the club closer to fans around the globe through a mini-museum, interactive features, the latest technology, an incredible virtual reality offering, plus games and competitions.
Legends of Liverpool’s illustrious history are involved too, with the chance for supporters to meet their heroes and collect treasured autographs and photographs.
The first event of the series is taking place in Singapore this week, culminating in a special viewing party to roar on the team when they host Watford on Sunday afternoon.
Reds defender Dejan Lovren has experienced the passion for the club in Asia at first hand, having been part of the 2015 pre-season tour which took in Thailand and Malaysia.
And he told Liverpoolfc.com: “The support is positive crazy! People live for the club. It was something new for me, because it was my first pre-season with the club.
“It was not a shock but I couldn’t believe how many fans were living for this club. I saw some people sleeping in front of the hotel before we came. They were screaming and everything – amazing.”
LFC World is now underway in Singapore – click here for details on the events taking place, featuring Reds legends Luis Garcia, Gary McAllister and Ian Rush.