Dirk Kuyt is involved with a campaign to bring more tourists to Britain and increase the number of foreign football fans who travel to Barclays Premier League games.
VisitBritain stats show that 750,000 overseas visitors came to see a Premier League match last year, spending nearly £600m in the process.
That's why they have just launched a new Premier League channel on their website - including videos on Liverpool and every other top flight club.
As well as a two-and-a-half minute guide to why foreign fans should go along to Anfield and how they would get there, there is also an interview with Kuyt in which he talks about his adopted country.
The Dutchman reveals his love for the Lake District and explains why Britain has some of the best golf courses around.