Liverpool Football Club has today announced a new two-year partnership with Turkish Tourism.
The partnership is the first of its kind for Turkish Tourism in the UK and will include advertising rights and other benefits.
Ian Ayre, Liverpool FC Managing Director, said: "Turkey is a great country and we all have fantastic memories of our European Cup win in Istanbul in 2005.
"Through this partnership the Club can provide Turkish Tourism with significant brand visibility and access to our supporter base to help raise awareness of their tourism opportunities."
Tolga Tuyluoglu, Director of the Turkish Culture and Tourism Office in London, said: "I am delighted that Turkey will be an official partner to such a historic club. I am sure that all Liverpool fans will have positive associations with Turkey already, following their dramatic Champions League win in Istanbul back in 2005. We hope to build on this to create a dynamic partnership.
"The city of Liverpool is known for its music and culture; its world-class galleries, museums and landmarks, which of course provides a body of shared values for us to work with. Over one quarter of those taking package-holidays to Turkey do so from the North West of England so this area is very important to Turkey. Of course, the fact that Liverpool FC plays in red and white is a bonus too!"