Liverpool FC has today launched on Dugout – a new digital football platform.
Dugout will feature exciting off-the-pitch content from the Reds and 26 other clubs, plus many high-profile players from around the world.
The content will give fans a glimpse of the lighter side of the club, offering entertaining video content from Melwood and the city, clips from the LFCTV archive, and imagery.
Dugout brings together some of the world’s biggest teams to support the new platform, including FC Barcelona, Bayern Munich, Chelsea, Juventus, Manchester City, Paris Saint-Germain, Arsenal and AC Milan.
The platform allows users to personalise which club and player content they view, with Reds fans being able to follow LFC content through a multi-club homepage based on trending content, as well as an LFC-specific content stream of the club’s latest posts.
Dugout is free to access and will host content created by the clubs and players, some up to 24 hours before it is released on any other social media channel.
The platform is live now and available at www.dugout.com. The Dugout app will launch on Monday December 5 and will be available to download by searching for ‘Dugout’ on the App Store or Google Play.