Liverpool FC teamed up with Liverpool John Moores University recently as the Reds' U16s team were provided with media training by students from the university.
The club's head of education and welfare, Phil Roscoe, delivered a presentation at the university before the BA (Hons) Sport Journalism students then enjoyed a tour of the Academy.
The students then watched the U16s' 2-1 victory over Sunderland before a host of Barry Lewtas' squad then had their first experience of a press conference as they were quizzed by the students.
On the link-up with LJMU, Roscoe said: "It is brilliant for the club to be able to team up with Liverpool John Moores University for a project which is hugely beneficial to not only the club but the university as well.
"It was a fantastic experience for our younger players to have been put into a press conference situation, receiving some challenging questions from the students, as this will help prepare them for potential experiences like this in the future. The LJMU students will also have learnt a lot from having a tour of the Academy and asking questions to some of our talented younger players as aspiring journalists."
Guy Hodgson, LJMU programme leader, said: "It was a great learning experience all round. Just seeing Steven Gerrard coaching on another pitch made it a fulfilling time for the aspiring football reporters, never mind the chance to report on a game.
"The representatives of Liverpool, too, were happy with the outcome and it is hoped there will be a repeat visit next year as part of the strengthening partnership between the football club and LJMU's journalism department."