NewsLiverpool FC wins two FEVO Sport Industry Awards
Liverpool FC claimed two awards at the renowned FEVO Sport Industry Awards 2024.
Regarded as the pinnacle event of the calendar, the Sport Industry Awards is an evening of celebration dedicated to honouring the sector’s finest work.
The club’s award-winning sustainability programme – The Red Way – took home the Environmental Sustainability Award, recognising the impact it has had since its launch in 2021 and acknowledging it as the leading sustainability programme in football globally.
Through focusing on the three key pillars of people, planet and communities, The Red Way strives to foster positive changes in behaviour, to work towards meeting 14 of the UN’s Sustainable Development Goals. In comparison to the 2021-22 season, the club has achieved a 29 per cent reduction in emissions, with 94 per cent of club emissions now running on clean energy.
Rishi Jain, director of impact at LFC, said: “Here at Liverpool FC, The Red Way remains at the heart of everything we do as a club.
“Winning the Environmental Sustainability Award is recognition of the work of so many colleagues across the club and of our ongoing commitment to our people, planet and communities.”
LFC and Standard Chartered’s ‘Play On’ campaign, meanwhile, won the Branded Content Award.
The five-year ‘Play On’ campaign works to inspire, empower and educate girls to keep up their passion for sport, while making the world aware that girls need everyone’s support to blossom into their full potential and to increase the visibility of girls in football.
The partnership launched an emotive video series in 2023 with the aim of eliminating taboos and encouraging girls to be fearless as they strive for sporting greatness.
The first video featured a mock post-match interview with men’s Reds players abruptly quitting football, which sheds light on why twice as many girls quit sports than boys by age 14.
Following this, a ‘Team Talk’ video was hosted by manager Jürgen Klopp, rallying a room of talented young girls from LFC Foundation’s Liverpool community schemes and Standard Chartered’s Goal programme with the message “Be Brave. Don’t give up. Keep going.”