As part of the club's plans to mark the 25th anniversary of Hillsborough on Tuesday, April 15, Liverpool FC have launched a special 'Patch for the 96' campaign.
When the club comes together for a memorial service at Anfield today, a quarter of a century will have passed since the tragedy occurred and 96 supporters lost their lives.
The official commemorative iron-on patch - which costs £2, with all profits to be donated to Hillsborough families - is available to purchase from official club stores and the Official LFC Online Store.
First-team players will show their support for the fundraising initiative by wearing the patch for each of the Reds' final three home fixtures, which began against Manchester City on April 13.
In addition, the Liverpool Ladies team will also sport the patch from the opening match of their season, with City on April 17, until the Women's Super League takes a mid-season break in June.
Margaret Aspinall, chair of the Hillsborough Family Support Group (HFSG), commented: "The 25th anniversary of Hillsborough is an important milestone for the families.
"The 'Patch for the 96' is a special way for all football fans from across the world to come together in support and is a commemorative sign of unity."
Check out the embedded video and graphic below for further information on the patch, including instructions of how to apply to suitable clothing and garments.
The patch will also be worn by former Liverpool players at the 'Celebration of the 96' charity match event, arranged by the HFSG and scheduled for Monday, April 21 at the Reds' home ground.
That day is to include a 90-minute friendly encounter between local Reds legends and international legends, plus a community football session on the pitch with first-team, Academy and Ladies players.
Tickets for the one-off event are priced at £15 for adults and £5 for children, with all proceeds to be split between the HFSG and the Liverpool FC Foundation, the club's official charity. Click here for more details.