Talking Reds guest columnist Mark Jones looks at Daniel Sturridge's phenomenal goalscoring record for Liverpool - and compares the frontman's prolific start to that of recent Kop icons.
Stats, stats, stats.
They can be used to prove anything and are often misinterpreted - 107 per cent of people know that.
Of course there is an increasing need for them in modern sport though, and particularly football.
Such is their meticulousness, Brendan Rodgers and his backroom team will doubtless already be crunching the numbers ahead of Saturday's visit of West Brom, with everything from which direction the Baggies take their throw-ins to what colour boots Nicolas Anelka is most effective in available to be analysed.
As many a football pundit will tell you though, the crucial statistic will be seen on the Anfield scoreboard.
Goals change games, literally, metaphorically and most obviously physically, and so when you've got a player who can put the ball in the back of the net with an increasing regularity then you must do everything you can to keep hold of them.
Luckily for Liverpool, they have Daniel Sturridge.
The Premier League's top goalscorer notched his seventh of the league campaign, and ninth of the season overall, in Saturday's 2-2 draw at Newcastle.
Nine in 10 in all competitions is a phenomenal rate to maintain, but Sturridge has been hitting the net with such regularity since his January move from Chelsea that it almost seems effortless for him.
It is only when you stack up his achievements against the great Liverpool forwards of the recent past that you realise just what the Reds' No.15 is achieving.
Since his debut in January - when he typically scored within seven minutes in the FA Cup tie at Mansfield - Sturridge has scored 20 goals in 26 Reds appearances, a run during which he hasn't gone more than two games without finding the net.
Compare that record to some recent Kop goalscoring heroes and you'll see that the forward has plenty of reason to break out into a trademark dance.
Reds idol Robbie Fowler managed to score 12 goals in 28 appearances during his first season for the club, while fellow forward Michael Owen notched 11 in his first 26 Liverpool games, the same amount of appearances that Sturridge has made to date.
Of course you have to factor in that those two - players currently fifth and eight respectively in Liverpool's all-time top scorers list - both came into the team as teenagers and wouldn't always have started games back then.
But nonetheless, to outscore Liverpool's two premier English forwards of the last generation must be a terrific boost for England's current No. 9.
As well as them, Sturridge is even getting the better of a couple of more recent Kop idols from overseas too.
Fernando Torres set the record for the most goals scored by a foreign player in their debut campaign in the Premier League in his first season with the Reds in 2007-08, but his total of 16 strikes in his initial 26 games for Liverpool still comes up short compared to Sturridge.
At 23, the Spaniard was the same age as Liverpool's current goalscoring hero has been for most of his Reds career back then too, whilst Luis Suarez had just turned 24 when he joined in January 2011, when he went on to score 11 in his first 26 games in red.
Even last season, when Suarez's prolific form saw him bulge the net 30 times in 44 games, his record of 16 goals in his first 26 games of the campaign was still inferior to Sturridge's current stats.
Everywhere you look then, there are more and more numbers that emphasise just what the forward is achieving, and with those Fab Four serving as a pretty impressive inspiration then Sturridge could go on to eclipse all that they achieved and are still striving to improve.
These days football might well be determined in stats, but if Sturridge has anything to do with it then Liverpool's future could be measured in his goals, success and hopefully a few trophies along the way.