Liverpool's new Warrior home kit hit the shelves at the end of last week as fans rushed out to get their hands on the most eagerly-anticipated strip of recent times.
And to gain an insight into the thinking behind the design and the production of our new strip, Liverpoolfc.tv spoke to Warrior's Head of Product Marketing, Kenny McCallum, who gave us a detailed guide.
In the video, which you can watch now for FREE by clicking the link below, Kenny explains how the kit takes its inspiration from 'modern tradition'.
He outlines how designers looked at aspects of Liverpool's history and tried to fuse these with the Warrior aims, which is to instil 'confidence, dominance and intimidation'.
One of the themes Warrior focused on particularly when designing the strip was the Liverpool crest; however, they drew inspiration from the kits of old when dealing with other details such as collar finishes.
Away from the visual side of the design, Kenny told us how War-Tech, Warrior's own cutting-edge kit technology, will aid the Liverpool player's ability to perform.
"To get involved with Liverpool Football Club is brilliant," said Kenny. "Our whole business, from our headquarters in Detroit to our offices in the UK, is absolutely delighted and excited."