Liverpool Football Club is delighted to announce the launch of an official Twitter account for supporters in Thailand, the club's first local language offering on the platform.
The account, which has been live just over a week, has already been followed by over 7,000 supporters - seven times as many fans as the only official Chelsea FC Twitter account has attracted since launching over five weeks ago. To date, Liverpool and Chelsea are the only Barclays Premier League clubs to launch dedicated Thai-language Twitter accounts for their fans.
"Liverpool's following in Thailand is absolutely massive," claimed Paul Rogers, the club's head of international digital development. "Whenever the club has played in Thailand on pre-season tours, the passion we've seen from fans has been incredible and hopefully this new Twitter account will enable more Thai fans to engage with the club on a daily basis. We have over 1.3m followers of the English-language Twitter account but we know many fans in Thailand are unable to actively consume and interact with the club in English.
"The aim of this Twitter account is to further open up the club to supporters who despite not speaking English, have a huge appetite for LFC content. On our official Facebook page, there are more than 600,000 fans from Thailand, with over 400,000 in Bangkok alone, and we see this launch as another step in trying to connect our global fanbase with the club through local language digital media.
"We have over 350,000 active followers on Sina Weibo (the Chinese equivalent of Twitter) and with over 1 million fans from Indonesia on Facebook, we expect to announce further local-language launches over the coming months."