Liverpool Managing Director Christian Purslow today insisted the club's sponsorship agreement with Standard Chartered Bank signals the start of an exciting new era at Anfield.
The Reds today announced they have secured the biggest sponsorship deal in their history, with Standard Chartered set to appear on Liverpool shirts for four years from the start of the 2010-11 campaign.
"I am tremendously excited," Purslow today told Liverpoolfc.tv. "It's a hugely important day in the history of Liverpool Football Club.
"This is the largest commercial agreement we have ever entered into. To have attracted a partner of the calibre of Standard Chartered Bank says everything about where we are trying to take this football club.
"Standard Chartered are one of the world's leading banks. They're a global company, as we are, and their aspiration to be the best bank in the world matches our aspiration to be the best at what we do.
"They operate in a number of markets around the world where we have a long term plan to increase the family of Liverpool fans and this agreement will be very helpful to us in doing that.
"Many branches in these countries will effectively be a shop window for Liverpool Football Club and a means of attracting more supporters to the cause.
"We aspire to be the best at what we do on and off the field. This is the first commercial agreement the club has entered into which can truly be described as the best of its kind in world football.
"I hope this tells everyone, especially our fans, what we are trying to do with this football club in the future."
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