Liverpool today announced ticket prices for the 2011-12 season.
Matchday tickets for Category A games have increased by £1 for the Kop and £2 for other stands. Tickets for Category B games have increased by £2, while for Category C matches Kop prices have risen by £1 and all other stands by £2. The most expensive ticket at Anfield will now be £48 for a Category A game (for example: a Centenary Stand seat v Manchester United) whilst the cheapest adult ticket will be £39 for a Category C ticket in the Kop (for example: a Kop seat v West Bromwich Albion).
Following feedback from supporters, the Club has reduced all children's ticket prices by up to £8, with every junior Barclays Premier League ticket now priced at just £15, regardless of the match category. This is in line with us wanting to encourage the next generation of supporters.
Season tickets have risen by an average of 4%, on top of which has been added the Governments 2.5% rise in VAT which was introduced in January 2011. The lowest price is now £725 for a Kop season ticket bought online and the highest price £802 for Centenary and Main Stand season tickets bought via ticket office window sales or telephone sales.
Managing Director, Ian Ayre, said: "We have taken a considered view on these prices, taking into account the state of the economy, our ability to compete in a competitive football market and our aspirations for the 2011-12 season. Liverpool Football Club is facing growing levels of inflation which increases the cost of goods and services to the Club, as much as any other business. The CPI rate of inflation is currently standing at 4.5% and taking this into account we aimed to align the rise in match day tickets closely to this level only.
"In the case of season tickets, we have also added the revised rate of VAT set by the government which came into force in January 2011 which is an increase of 2.5% since we last issued season tickets in 2010.
"We believe that this rise represents the fairest level of increase we could offer, whilst helping to ensure we maintain our significantly reduced debt position and our aspirations to improve our playing squad. We believe this will allow us to be competitive and maintain our ability to challenge our main competitors, many of whom have significantly higher capacities at this time."
In addition to this, Liverpool Football Club will, for the first time, also be offering supporters a range of finance options with which to purchase their Season Ticket. Further details will be provided in due course.