Legendary goalkeeper Ray Clemence has his say on what the name Bill Shankly means to him.
It's incredible to think it's 50 years since the great man's arrival and it makes us all feel a lot older I have to say!
He was an amazing man. A lot of people nowadays have heard about Shankly but weren't around when he was at this magnificent football club.
It's difficult to explain just how influential he was, but for those at this club at the time he really did set the foundations. This club would not be what it is today without Bill Shankly coming 50 years ago, I can assure you of that.
He set so many good standards and so many levels that you just had to perform for this football club.
He will be up there looking down now and hoping that there will be some silverware coming soon.
I remember the first time I met him was the day I signed back in 1967. It seems an eternity now, over 40 years ago, and I remember his first words to me were 'Hello son. How are you doing?"
So simple, but I always remember I was totally overawed by the man. I was so impressed with how much he loved this football club; how much it was the fans' football club, and how privileged I was going to be to come and play for Liverpool and play in front of the greatest set of football supporters in the world. He wasn't wrong.
He got that message through to every single player. You were privileged to play on that pitch in front of those 50,000 fans every week. He was quite simply an incredible person.