Liverpool will sport a new logo on their jerseys for the Anfield clash with West Bromwich Albion next month as they once again give their backing to Standard Chartered's 'Seeing is Believing' initiative.
Just as they did for the final home game of last season, the Reds will replace the logo of Standard Chartered with Seeing is Believing - our main sponsor's global campaign that raises funds to tackle avoidable blindness in developing countries.
From 1-11 February, fans will be able to enter a competition to win one of the limited-edition jerseys signed by the players, click here for details>>
Then, after the game is over, fans can bid for a shirt on eBay, with all money raised going towards Seeing is Believing.
In just nine years, more than 28 million people in the world's poorest communities have been helped by Seeing is Believing, preventing and treating avoidable blindness.
It is Standard Chartered's official charity and has gone from strength to strength since the bank teamed up with LFC.
Last season's logo swap was just one of several events organised around the Chelsea game - known as the 'Perfect Match' - to help raise awareness of Seeing is Believing and its aims.
LFC Legends John Barnes and Robbie Fowler took blindfolded penalties in front of the Kop at half-time, while Steven Gerrard and Martin Skrtel also supported the campaign with a session at Melwood involving one of our LFC Foundation coaches.
The results of the campaign were outstanding. Tweets from celebrity fans Gary Barlow and John Bishop reached a combined following of 3.3 million fans, while social media updates from the club reached more than 9.9 million followers on a daily basis for five days.
Overall, this Seeing is Believing campaign reached more than 25,825,740 people, with US $140,000 raised to-date, as all donations were matched by Standard Chartered.
So successful was the project, it claimed two awards - scooping an accolade in the Best Corporate Social Responsibility Campaign category at the Football Business Awards in London and winning the Corporate Social Responsibility Campaign of the Year gong at the North West Football Awards.