Liverpool FC continues to grow its partner portfolio with the announcement of a new partnership in Thailand with leading car-battery manufacturer 3K Battery.
The partnership will see the club working with 3K Battery to help raise their profile by engaging Liverpool FC's supporters throughout Thailand, where 3K Battery is based.
Established in 1986, 3K Battery is a leading manufacturer and the largest exporter of '3K' to over 70 countries. The company is listed on the Thailand Stock Exchange.
Ian Ayre, managing director of Liverpool FC, said: "We are continuing to team up with successful companies around the world which once again shows the value of the club's brand globally.
"3K Battery is a forward-thinking company and, as with all our partnerships, we have taken time to form a relationship with 3K Battery so we can support mutual goals more effectively and provide significant brand visibility."
Weerawat Kohpaiboon, senior vice president of 3K Products Co Ltd, added: "We are very excited to officially engage in a partnership deal with one of the most admired English football clubs, Liverpool FC, who has a long history and massive fan base around the world, especially in South-east Asia.
"We strongly believe that the partnership with Liverpool FC will enable us to create a successful and valuable campaign for Thai football fans and consumers for both 3K Battery and Liverpool FC in Thailand."