Liverpool Football Club today revealed its support for the Movember charity - and called on fans to do the same.
Movember is a unique concept in which men - known as Mo Bros - grow a moustache throughout the month of November in order to raise awareness and funds for prostate and testicular cancer.
Ladies can also get involved by joining the campaign as a Mo Sista to show their support, donate and help recruit people to participate.
Last year, Movember raised £11.7m for charity - but early indications suggest it's likely that figure will be bettered this time around.
To show their support for the campaign, members of Liverpool FC's staff have set up their own team on the Movember website and want fans to join them in taking part and helping to change the face of men's health.