Liverpool Football Club will this week be heading for South Africa to discover whether the highly-acclaimed Tactics 4 Families initiative will scoop a prestigious Beyond Sport award.
The programme has been nominated for the Sport Team of the Year accolade, and the club recently travelled to New York to showcase the scheme at the world famous Yankee Stadium as part of the Beyond Sport United summit during which LFC Family Officer Mark Chester delivered a presentation about Tactics 4 Families.
Each of the audience members at the conference had $50 to donate to the project they were most impressed by, with Tactics 4 Families picking up $3,050.
Having impressed in the Big Apple, LFC's Tactics 4 Families is now vying with Manchester City's 'Enterprise City' scheme, as well as programmes from the Philadelphia Eagles and the Memphis Grizzlies for the prize.
The winner will be revealed at the end of the four-day summit in Cape Town.
Mark said: "It's a great privilege to be representing Liverpool Football Club at the Beyond Sport Summit.
"To be shortlisted for the prestigious Sport Team of the Year award for our Tactics 4 Families project is an honour and it reflects positively on the whole club.
"Tactics 4 Families is just one example of our many successful community projects through which we use the name, reputation and resources of the club to help people as they face life's challenges.
"We've been shortlisted alongside three other fantastic projects run by the Philadelphia Eagles, Memphis Grizzlies and Manchester City, so the competition is fierce - and any one of us would be a deserved winner. I am really looking forward to representing the club amongst so many of our sporting colleagues from all corners of the world."
A distinguished list of speakers will be at the Beyond Sport Awards summit, including former British Prime Minister Tony Blair, Olympic legend Michael Johnson and former South Africa skipper Lucas Radebe.