Liverpool FC has announced another addition to its partnership family, in the form of Turkish betting brand Misli.com.
The club recently launched a geo-targeted betting strategy through deals with Paddy Power for the UK, Ireland and Italy, with 188BET taking the title of international betting partner.
The partnership with Misli.com will be exclusive to the Turkish market only.
Managing director Ian Ayre said: "Our partnership portfolio continues to expand globally through this new partnership in Turkey with Misli.com.
"All football fans know that Liverpool FC has a special connection with Turkey, especially since our Champions League win in Istanbul back in 2005.
"We recently completed a TV series in Turkey called Soccer Prince which has enhanced our profile in the country and our partnerships with Turkey Tourism and Ramsey demonstrate the value that we're delivering to organisations in Turkey.
"When you mix all of those ingredients together, alongside the exciting promotions we plan to run with Misli.com, the signs look good for a successful partnership."
Misli.com CEO Baris Telkin added: "Misli.com is very proud to be the exclusive betting partner for Liverpool Football Club in Turkey. This deal shows commitment to our 300,000 customers, bringing a global sports club closer to home.
"Through this partnership we hope to build on our customer base and offer some really exciting activity linked to Liverpool Football Club."