LFC: India's most trusted football brand

30th Jan 2013 - Latest News

Liverpool FC has been named the most trusted football brand in India following the most intensive study on brand trust ever undertaken.

globe

The Reds finished second only to the Indian Premier League (cricket) as the most trusted sports brand in the country in a report published today by the Trust Research Advisory.

The report, Brand Trust Report India 2013, is based on primary research amongst 2,505 'influencers' from 16 Indian cities and lists 1,100 brands in 211 categories this year.

Liverpool FC is ranked 507th overall among the 19,000 biggest brands in India, up 220 places on the list from a 2012 ranking of 727th.

Sachin Bhosle, research head of the Trust Research Advisory, publishers of Brand Trust Report India 2013, said: "It is prestigious that Liverpool has been ranked 507th among 19,000 brands by influencers-consumers in the 16 cities of the study in the Brand Trust Report.

"The study reflects how deeply Liverpool is trusted and is measured by a comprehensive Brand Trust study on TRA's proprietary 61 components."

To enhance engagement with fans in India, LFC last year launched a dedicated Twitter account for Indian supporters  - @LFCIndia - and in doing so, became the first English football club to have a dedicated social media presence in India. 

Click here to follow @LFCIndia.

Author: @LFC
Tagged: india , twitter





Comments

Submit your views in the box below. Alternatively, you can debate these issues with fellow fans on our Message Boards or blog about them on The Kop

The views expressed here are not those of Liverpool Football Club (read more)


You must be over thirteen years of age to post a commment

You must have set a nickname to post a comment.
Click here to set your nickname.

Sorry, comments are closed for this article.

Sorry, new comments are closed for this article.

You must accept the Terms & Conditions before posting a comment
Make a comment on this article
By submitting this comment I confirm I am over 13 and that my post abides by the rules of the The Kop (read more)
You must be fully logged in to post comments.
You must login to post comments.
Awesome news. Now Waiting for official LFC merchandise stores to be opened here and first team's tour in India :)
anfield_effect
30th Jan 2013 18:37
Report Abuse