Liverpool FC has been named the most trusted football brand in India following the most intensive study on brand trust ever undertaken.
The Reds finished second only to the Indian Premier League (cricket) as the most trusted sports brand in the country in a report published today by the Trust Research Advisory.
The report, Brand Trust Report India 2013, is based on primary research amongst 2,505 'influencers' from 16 Indian cities and lists 1,100 brands in 211 categories this year.
Liverpool FC is ranked 507th overall among the 19,000 biggest brands in India, up 220 places on the list from a 2012 ranking of 727th.
Sachin Bhosle, research head of the Trust Research Advisory, publishers of Brand Trust Report India 2013, said: "It is prestigious that Liverpool has been ranked 507th among 19,000 brands by influencers-consumers in the 16 cities of the study in the Brand Trust Report.
"The study reflects how deeply Liverpool is trusted and is measured by a comprehensive Brand Trust study on TRA's proprietary 61 components."
To enhance engagement with fans in India, LFC last year launched a dedicated Twitter account for Indian supporters - @LFCIndia - and in doing so, became the first English football club to have a dedicated social media presence in India.