Dr Dre brought them to the world and now everyone - including most of the Liverpool squad - is wearing them.
They are Beats, and last year all the Liverpool players were presented with their own pair by basketball superstar LeBron James during a visit to Melwood
For the first time this Christmas they are available in our online store - and if you buy before Sunday you'll be entered into a draw to win a signed shirt.
What are Beats?
POWERFUL ENOUGH TO BLOCK OUT A JET ENGINE. Powered by a pair of AAA batteries, the noise cancellation feature in a pair of Beats Studio headphones amplifies the music as it blocks out noise, giving you consistently powerful and intense sound.
EXTRA COMFORTABLE EAR CUPS. Super plush and covered with ultra-soft breathable materials, you'll be cool and comfortable even during marathon listening sessions. The Beats by Dr Dre logo on the side also acts as a mute button when you press it. No need to take them off to talk.
A FLAWLESS AND ICONIC FIT. Designers of Beats Studio headphones conducted a series of ergonomic studies to find the perfect lightweight, foldable headphone that always delivers a comfortable fit. The result is a design now copied by brands around the world.
REMOTE CONTROL. Take calls, skip songs and adjust volume right from the cord of your Beats Studio headphones. No more searching for your phone or music player just to find the right song.