German outdoor clothing outfitter Jack Wolfskin continues its successful campaign to increase brand recognition in the UK with its commitment to sponsor Liverpool FC in the coming season.
A contract period of three years has been agreed and the deal includes a range of rights that will enhance Jack Wolfskin's exposure.
"The decision to partner with a popular and historical club such as Liverpool was in keeping with our goals of increasing brand recognition in the UK by using the popularity of football and to attract new target groups to the outdoor clothing market. This strategy builds on the huge success that Jack Wolfskin has had on the domestic market," is how Manfred Hell, Managing Director of Jack Wolfskin GmbH & Co. KGaA, explains the expansion of the brand's sponsorship portfolio.
"For many years, sponsoring the German league has been one of the most important elements of Jack Wolfskin's brand promotion in Germany, which is why we are all the more delighted to be active with England's most successful club as part of this expansion abroad. This unique combination of tradition and success and the inimitable legend of Anfield Road would set any football fan's heart racing."
Ian Ayre, Liverpool Football Club's Commercial Director added, "We welcome Jack Wolfskin to our family of partners. They are seeking to expand their business in the UK, and our goal is to help them increase awareness of their products that are designed for high altitude and outdoor activities."