Liverpool Football Club has thrown its weight behind a petition to help a dying mother gain justice for her son after 23 years.
Campaigners want the Attorney General to bring forward the new inquest into the death of Kevin Williams at Hillsborough in 1989. Their petition follows news that his mother and long-time Hillsborough campaigner Anne Williams has terminal cancer.
The Attorney General applied for new inquests for all 96 victims following the Hillsborough Independent Panel report in September - but no timescale has yet been set.
If 100,000 people sign the petition, the issue will be considered for debate in Parliament.
Liverpool Football Club today confirmed it will carry a link inviting fans to sign the e-petition in news stories published on the official website until the petition passes the 100,000 mark or the closing date of January 29, 2013 is reached.
An email will be sent to all staff encouraging them to sign the petition and another email will be sent to a large proportion of UK fans over the age of 18 inviting them to support Anne's cause.
Further messages of support will be printed in a forthcoming matchday programme and announced over the PA system at Anfield while leaflets will be distributed around Anfield on a matchday.
A series of short video messages will also be recorded this week promoting the e-petition and distributed on all club platforms - including social media sites, YouTube, Facebook and Twitter - while a splash page will be created to greet UK visitors to the website on a planned day of action.
If you would like to support Anne Williams, click here to add your name to the e-petition.