Garuda Indonesia and Liverpool Football Club have today announced a three year partnership that will see one of Asia's most rapidly growing brands become the Global Official Airline for Liverpool FC.
As one of the world's leading football brands, the partnership provides Garuda with access to LFC's global brand awareness and international fan base which will enable the airline further opportunities to grow its business throughout the world.
Ian Ayre, Liverpool FC managing director, said: "This is a fantastic partnership for both parties. Liverpool Football Club has a huge international following and we are looking forward to working with Garuda Indonesia across many markets in order to capitalise on their rapid growth.
"It is an honour for us to be associated with a brand that has become a leading player in global aviation, and in particular, a brand that has its base in a region where we enjoy such a passionate fan base. Indonesia is an ambitious country with a rapidly growing economy which the Club has great affiliation with and where we hope to hold next year's pre-season tour."
Emirsyah Satar, President & CEO Garuda Indonesia, added: "As part of our continued efforts to build Garuda Indonesia into one of the global players in airline industry, this partnership provides us with great exposure in international markets. The global scale that LFC brings will support the initiative to increase exposure while LFC's huge fan base all over the world enables us to introduce Garuda Indonesia and Indonesia in general to the world."