Liverpool Football Club and cutting edge Scandinavian online gaming site ComeOn!, today announced a two year partnership, which will see the relationship run until the end of the 2015/16 football season.
"This unique agreement will give ComeOn! exclusive rights that no other betting partner in Scandanavia will have. Not only will fans see exciting activations focused on Liverpool FC but they will also enjoy tickets to games at the famous Anfield stadium" commented ComeOn!'s Norwegian spokesperson Paul Myklebust.
As part of the partnership ComeOn! will use LFC platforms to offer fans in Norway, Sweden and Finland, where the Club has a large following, promotions and great gaming prices on every LFC fixture.
Since 2012, the Reds have been evolving their global betting partnership strategy, which allows betting partners to deliver a geo-targeted betting experience, enhancing the offering to betting fans regionally. This new approach has been a success for the Club, which can be seen in the announcement of this new partnership.
"We're delighted to be welcoming ComeOn! to what we believe is the world's greatest football family", commented Billy Hogan, Chief Commercial Officer at Liverpool FC.
"We have a large fan base in Scandinavia and being able to regionalise our partnerships really helps partners bring fans closer to the Club they love no matter how far away from Anfield they live", he added.
ComeOn! have been running a TV commercial campaign in Scandinavia since the beginning of June.