Liverpool Football Club and the online sports betting and gaming provider 188BET, today announced a two year extension to their partnership, which will see the relationship run until the end of the 2015/16 football season, a total of seven seasons.
"Liverpool FC is one of the world's most famous and historic football clubs and we are thrilled to be announcing our renewal off the back of one of their most successful seasons in recent times. We look forward to building on our excellent relationship with the Club and its betting fans" said Nigel Singer, Managing Director of 188BET.
As part of the renewed partnership 188BET will continue to use LFC platforms to offer fans in Brazil and Asia, home to the Club's biggest fan bases, exclusive promotions and great gaming prices on every LFC fixture.
Since 2012, the Reds have been evolving their global betting partnership strategy, which allows betting partners to deliver a geo-targeted betting experience, enhancing the offering to betting fans regionally. This new approach has been a success for the Club, which can be seen in the extended commitment from 188BET.
Billy Hogan, Chief Commercial Officer at Liverpool FC commented: "We are delighted to be renewing our partnership with 188BET for a third term. We've had great success over the last five years, continually adding value to our working relationship. 188BET will service fans in two of football's biggest markets, Brazil and Asia where we have a combined total of over 340 million followers".