Brendan Rodgers shares his football philosophy with Liverpool supporters in the latest episode of #LFCWORLD – which is now available on demand for LFCTV Online subscribers.
The Reds boss explains his approach to the game and why just winning matches will never be enough satisfaction, and outlines his ambitions for guiding the club to the top once again.
We hear from Anfield legend Kenny Dalglish too following the announcement that the Scot had accepted an invitation to join the board as a non-executive director.
Also on episode 10, midfielder Joe Allen is on the comeback trail and speaks about his return from injury, as well as his targets and objectives for the 2013-14 campaign.
The new edition features a report on a Kick It Out event at the International Slavery Museum in Liverpool, which was facilitated by the club and attended by several Liverpool Ladies players.
LFCTV Online subscribers can enjoy the show on demand simply by clicking play on the embedded video below; a free clip of our Kick It Out report is also available. If you have not already signed up, join now from £2.99.
Alternatively, the programme will premiere on LFC TV at 7pm on Wednesday, October 16, with a repeat scheduled for 10.30pm. Click here for information on how to watch LFC TV.
#LFCWORLD will also be broadcast at the following times: 10.30pm on Thursday, October 17; 12pm, 7pm and 10.30pm on Friday, October 18; 10.30am, 4.15pm and 8.30pm on Saturday, October 19; 9pm on Sunday, October 20.
Wherever you are on the planet, you could feature on #LFCWORLD; we want pictures of fans in their Liverpool jersey - at your home, near a local landmark, a famous location or on holiday.
Group pictures are preferred but solo shots are welcome, and the more colour in your snap the better.
Please ensure your photographs are in focus and of good quality, and be aware that the express permission of the parents or guardians of any U18s in the picture must be received before submission.
For a chance to see yourself on #LFCWORLD, email your photos to us at email@example.com, with details of who is submitting the picture, the names of those featured and the location where the image was captured.