Liverpool Ladies Football Club today announced a new shirt sponsorship deal with iconic women's beauty and cosmetics company, Avon Products Inc, ahead of the WSL Spring Series.
The three-year agreement is the first of its kind for LLFC and will see Avon become the first independent shirt sponsor to grace the front of the Reds shirt.
Established in 1886, Avon passionately believes in women and has a long history of empowering women around the globe. For the first time in its history, Avon will become the first female-focused brand to sponsor a premier ladies football team. Through the partnership, Avon will also become Liverpool Ladies FC’s principal partner, as well the club’s official Ladies beauty partner.
LLFC and Avon have teamed up to help inspire the next generation of women to believe in themselves and find the confidence to achieve their goals.
The Reds will wear team kit featuring Avon’s logo for their first game of the WSL Spring Series against Yeovil Town Ladies at Huish Park on April 23, 2017.
Billy Hogan, Liverpool FC’s managing director and chief commercial officer, said: “We are thrilled to welcome Avon to the Liverpool Ladies FC family as their first principal partner.
“Avon is an iconic women’s brand with a rich history and shares the same core values as Liverpool Ladies Football Club. We are looking forward to a fruitful partnership that will help bring women’s football to the top of the agenda.”
Liverpool Ladies manager Scott Rogers added: “We are delighted to be able to team up with Avon ahead of the WSL Spring Series. It’s an exciting time for the team and we hope that the partnership will help to inspire the next generation of female footballers.”
Andrea Slater, general manager of Avon UK, said: “Avon’s purpose is to inspire and create a world with more empowered women. This sponsorship aims to inspire women all over the world to drive real change in women’s football – breaking down social barriers, challenging stereotypes, and empowering young girls and women to play the sport that they love.
“This sponsorship is another stride forward in our support for women and one that we’re approaching with whole-hearted commitment as we embark on this new and exciting venture together. The teams and professionals we have spoken to on this journey are truly inspirational women, working together to achieve their goals, and we are very excited to be sponsoring Liverpool Ladies Football Club and supporting the women through all of their future successes.”