Mark McVeigh appeared on LFCTV's Thursday Night Show this week to share the story behind the Owen McVeigh Foundation, set up in memory his son who sadly passed away from leukaemia.
Ardent Reds fan Owen, a regular at games home and away, died shortly after being diagnosed with the illness in December, but has since been commemorated in touching fashion by his fellow supporters.
An iconic flag bearing Owen's name was created by fan group Spion Kop 1906 ahead of a minute's applause at Anfield to mark what would have been his 12th birthday.
The banner has since been regular fixture on the Kop at home games, and was also seen at Wembley Stadium prior to the Capital One Cup final last week.
Mark said of the tribute: "I was so touched because the flags in the Kop are Shankly, Paisley and Dalglish - and then Owen's flag. The family were more than moved.
"[Owen would be] just so happy. He was so proud anyway to be associated with anything to do with Liverpool Football Club so to be there as a permanent fixture, we're very proud and I know he would have been."
Owen's family now hope to ensure their son's memory is never forgotten with the launch of the Owen McVeigh Foundation.
As Mark explained: "Our aim is to help enrich children's lives in the local area. [Owen's mother] Joanne works at Alder Hey and through them we can reach a lot of children and we can help in a lot of ways.
"[It's] in Owen's name and that's the main thing we wanted to do, to make sure he was never forgotten."
Watch the free clip above to hear from Mark McVeigh, and to read more about the Owen McVeigh Foundation, click here.